Announcements Featured Introducing Capiche | AI-powered, expert-guided brand strategy Everyone wants their brand to mean something, but despite our best efforts, we often come up short. Here's how Capiche helps leaders achieve their goal of building a brand that people truly care about.
Guides What is brand strategy? Brand strategy: a concept that everyone gets, but few can describe. Here, we offer a definition and illustrate the role it plays in determining your business's long-term success.
Guides Capiche's comprehensive guide to brand archetypes The Hero. The Innocent. The Jester. Is this brand strategy or a children's story? We take a deep-dive into the world of brand archetypes, explaining what they are and how they can help brands connect more meaningfully with their audiences.
