Introducing Capiche | AI-powered, expert-guided brand strategy
Everyone wants their brand to mean something, but despite our best efforts, we often come up short. Here's how Capiche helps leaders achieve their goal of building a brand that people truly care about.
Do you ever wish your work meant more?
Not just to you, but to the people you serve?
We pour so much of ourselves into our jobs, enduring strain and sacrifice. Yet the people we're trying to reach—customers, investors, media, or even our own team members—don't care as much as we think they should.
It’s frustrating. Disheartening, even. What else can we do?
We've followed the conventional wisdom. We've started with why. We've focused our key differentiators. We talk about the outcomes we deliver, going to great lengths to provide evidence through case studies.
We want so badly to connect with our audiences. To have them see us, and embrace us, for who we really are.
But we just can't seem to do it.
That's why I created Capiche.
A smarter approach to brand strategy
Capiche is an AI-powered brand strategy lab that makes it easier for brand leaders to connect with their audiences on a deeper level.
Capiche is built on three core principles:
- Combining AI and human expertise: By equipping seasoned pros with custom-built AI tools, we're able to uncover new insights while working a whole lot faster—and requiring less of your attention.
- Challenging ideas of what connects people to brands: Hammering out a mission statement or listing the outcomes you enable is a good place to start, but neither is enough to hang a strategy on. To help you go a lot further, we think a little harder.
- Doing only the most important work: Let's be honest, some aspects of brand strategy feel like fluff. We skip over more "stylistic" exercises and focus on what's going to make the biggest impact. (You can view our Services page to learn more about what we offer.)
Here's how these principles play out for our clients:
By delivering strategies that are data-driven and more likely to generate meaning, we put our clients in a better position to resonate with their audiences. And by embracing methods known for speed and efficiency, we help our clients make brand strategy an ongoing practice—essential for a world in which they and their audiences are always changing.
To us, this represents a compelling alternative to hiring a big branding agency, trusting an in-house team without branding experience, or just winging it.
What's next for Capiche
I’m proud to share that we've already been fortunate enough to work with a few intrepid brands who've grown tired of the trade-offs of more traditional approaches to brand strategy.
Now, with our ideas tested and our tools refined, we’re ready to help more leaders who want to build brands that people care about.
See an opportunity for us to work together? Curious how our services can help your brand? Schedule a free consultation—we'll come with some ideas.
Just want to read more of our posts? Subscribe to our newsletter (you guessed it, also free) below. We’ll share thoughts on brand strategy, how to bring your ideas to life with a little bit of code, and the story behind “Capiche.”
Here’s to building something that means something.