Guides What is brand strategy? Brand strategy: a concept that everyone gets, but few can describe. Here, we offer a definition and illustrate the role it plays in determining your business's long-term success.
Guides Capiche's comprehensive guide to brand archetypes The Hero. The Innocent. The Jester. Is this brand strategy or a children's story? We take a deep-dive into the world of brand archetypes, explaining what they are and how they can help brands connect more meaningfully with their audiences.
